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http://www.paper51.com 摘 要··· I 内容来自论文无忧网 www.paper51.com Abstract II paper51.com 1移动增值业务的相关内容··· 1 paper51.com 1.1移动增值业务的定义··· 1 内容来自www.paper51.com 1.2移动增值业务分类··· 1 内容来自论文无忧网 www.paper51.com 1.3移动增值业务发展面临的前景··· 1 paper51.com
2云南电信公司移动增值业务经营现状分析··· 2 内容来自论文无忧网 www.paper51.com
2.1云南电信公司移动增值业务运营模式··· 2 内容来自论文无忧网 www.paper51.com
2.2 云南电信公司移动增值业务的发展现状··· 3 内容来自论文无忧网 www.paper51.com 2.3 云南电信公司移动增值业务的发展中存在的问题··· 5 http://www.paper51.com 3云南电信版纳分公司案例··· 6 paper51.com 3.2 云南电信版纳分公司移动增值业务营销策略分析··· 8 内容来自论文无忧网 www.paper51.com 4云南电信移动增值业务的营销策略建议··· 12 paper51.com 4.1细分目标市场，实施分众营销策略··· 12 内容来自www.paper51.com 4.2 利用体验式营销牢牢抓住客户群的心··· 12 copyright paper51.com 4.3充分利用渠道资源，加大渠道发展策略··· 13 内容来自论文无忧网 www.paper51.com 4.4结合外包营销策略开拓农村用户市场··· 13 copyright paper51.com 4.5结合当地情况制定差异化的营销策略··· 13 内容来自www.paper51.com 参 考 文 献··· 15 内容来自论文无忧网 www.paper51.com 致 谢··· 16 paper51.com
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云南电信移动增值业务营销策略分析 内容来自论文无忧网 www.paper51.com ——以云南电信版纳分公司为例 内容来自www.paper51.com
摘 要 paper51.com 本文主要从介绍云南电信版纳分公司移动增值业务的经营状况、市场开拓现状、以及发展中面临的营销策略创新问题，在此基础上利用所掌握的营销理论，分析移动增值业务营销策略及提出营销策略建议，探讨了如何提高移动增值业务和应用效率，建立高效的移动增值业务营销模式，提高移动增值业务在公司整体运营收入中的绝对数量和收入占比，推动公司业务收入和公司利润快速增长，为公司经营的健康、持续发展奠定基础。根据客户的需求和影响增值业务购买的因素，从传统市场营销推广模式和新型市场营销推广模式两个方面，总结分析了各类营销推广模式及移动增值业务发展的机遇和挑战。 内容来自www.paper51.com 关键词: 增值业务；营销策略；云南电信公司 内容来自www.paper51.com Analysis of Yunnan Telecom Marketing Strategy Mobile Increment Operation services copyright paper51.com
——Example of YunnanTelecom’Branch at Banna 内容来自www.paper51.com
Abstract 内容来自www.paper51.com Thispaper mainly describes the telecommunications Banna in Yunnan branch of theoperating conditions of mobile value-added services，marketing status quo, and thedevelopment of innovative marketing strategies facing the problem, based on theuse of the available marketing theory，analysisof mobile value-added services marketing strategies marketing strategy and makerecommendations on how to increase the efficiency of mobile value-addedservices and applications to build effective marketing model of mobilevalue-added services, mobile value-added services to improve the company'soverall operating income in the absolute number and proportion of income,promote the company's business revenues and rapid growth in corporate profitsfor the company's health, lay the foundation for sustainable development.According to the customer's needs and the factors that affect the value-addedservices to purchase from the traditional mode of marketing, promotionalmarketing, promotional models, and a new two aspects analyzed various types ofmarketing, promotional models and mobile value-added business developmentopportunities and challenges 内容来自www.paper51.com
Keywords：Mobile value-addedservices；marketing strategy 内容来自论文无忧网 www.paper51.com |