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内容来自www.paper51.com 摘要··································································2 内容来自www.paper51.com
引言··································································2 paper51.com 1、温泉旅游的概述······················································3 内容来自www.paper51.com 1．1温泉旅游的概念··················································3 内容来自论文无忧网 www.paper51.com
1．2国内外温泉旅游的发展简史··········································3 copyright paper51.com
2、洱源县温泉旅游现状分析·············································4 http://www.paper51.com 2．1温源县温泉资源分布··············································4 内容来自论文无忧网 www.paper51.com 2．2洱源县温泉旅游开发利用状况······································5 http://www.paper51.com 3、洱源县发展温泉旅游的SWOT分析····································6 http://www.paper51.com 3．1优势(Strengths) ··················································6 paper51.com
3．2劣势(Weakness)···················································7 内容来自论文无忧网 www.paper51.com 3．3机遇(Opportunities)················································8 内容来自论文无忧网 www.paper51.com 3．4威胁(Threats)·····················································8 http://www.paper51.com 4、洱源县发展温泉旅游的办法和措施·····································8 内容来自www.paper51.com
4．1加强境内资源整合，突出温泉旅游特色······························8 内容来自www.paper51.com 4．2实施政府主导型的多元化经营发展战略······························10 内容来自www.paper51.com 4．3完善温泉旅游的配套设施建设······································11 paper51.com 4．4加大宣传促销力度················································12 http://www.paper51.com
4．5注重对温泉资源及其生态环境的保护，实现温泉旅游走可持续发展之路··13 http://www.paper51.com 引 言 copyright paper51.com
温泉旅游是源自16世纪欧洲比利时的一种传统的度假旅游形式，有着比较悠久的历史。随着国民经济的持续发展、可自由支配收入和闲暇时间的增多，休闲已成为人类生活的重要组成部分。洱源县为云南省著名的地热资源区，温泉资源极为丰富，温泉不仅水质好、水温高，而且具有明显的医疗保健效果，有发展温泉旅游的较大潜力。在国内温泉旅游蓬勃发展的背景下，温泉旅游开发已成为洱源县旅游业发展中的一个重要内容，把洱源县建设成为国家级著名温泉旅游胜地得到了政府的大力支持。本文在对洱源县发展温泉旅游进行SWOT分折的基础上，提出了洱源县发展温泉旅游应采取的办法和措施，从而实现洱源县温泉旅游走可持续发展之路。 内容来自论文无忧网 www.paper51.com
1 温泉旅游的概述 http://www.paper51.com 1. 1 温泉旅游的概念 paper51.com 1998年，广东珠海御温泉建成开业，创造性的提出了“温泉旅游”的概念。温泉旅游，是指以感受温泉沐浴文化为目的，将原先单一疗养的物化享受，提升到符合现代消费的文化和精神层面，成为一种以建康为主题，达到养生和休闲效果的时尚体验旅游。从此，温泉不仅具有疗养功能，而且具有养生、休闲度假、旅游等功能。 http://www.paper51.com 将温泉旅游开发成旅游资源，从而把温泉的养生功能与休闲度假产业进行了完美的结合，人们在文化和精神的层面上享受温泉，这就是温泉旅游的本质，也是现代温泉旅游与传统的温泉消费之间的区别。温泉旅游已成为一种修身养性的全球性文化，其目的在于营造舒适、惬意的生活方式。 内容来自www.paper51.com
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